Love this infographic from CMO!
TV Industry Taps Twitter and Facebook for Viewers. True, but the TV industry is kinda late to the party. At this point, we’re almost headed to coat check…
Hopefully the folks at Kenneth Cole learned a BIG lesson today on the power of social media, aka: do not let your interns (or unaware executives) be the voice of your brand online.
Article in AdAge
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FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]](http://24.media.tumblr.com/tumblr_leu3p9DSGv1qbqvibo1_r1_1280.png)
FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]
Q: This might be something that you guys find interesting: http://websmithblog.com/post/2587861734#disqus_thread
Thanks for the link! Sorry about your experience but it turned into a great blog! Corporations should read this! Frak Yeahers check out this blog!
Ok, this isn’t really new, but I had to post it.
Not because I really like these pairs of Social Network Sneakers by Gerry Mckay, but because this “buzz” shows once more the power of online social communities!
Twitter and Facebook (we could of added Tumblr, Friendster, Foursquare, Linkedin, Deviantart, Flickr and many more) are seen as real brands such as Nike and Starbucks by many geeks!
These same geeks can tell who you are just by looking on which social network you belong and contribute the more.
Time really have changed and we’re all part of this change!
pr briefs: 7 ways to engage with social media
Only 23% of all tweets get mentions, and a miserly 6% get retweets.
