From Best (and worst) social media moments of the Oscars by Lost Remote.
“Twitter peaked just after the Oscars’ open with 10,000 tweets/minute, according to E! Online’s “Live from the Red Carpet” Twitter dashboard — 1.8 million overall. (We’ll wait for Twitter to issue the official count, like they did after the Super Bowl, which peaked at just over 4,000 tweets/second.) One gripe: the E! Online page, which was powered by MassRelevance, wouldn’t always load.”
It’s ironic that despite “The Social Network” being nominated this year and James Franco and Anne Hathaway’s continual, winking acknowledgment of their selection as hosts (“Thank you, James. You look very appealing to a younger demographic as well,” “Look it up on the Internet”), the Oscars itself did not actually integrate social media in any notable way. Much of the social effort was made solely by James Franco, who was so seemingly apathetic as a host onstage, that people may not have actively sought out his Twitter account. Hopefully we’ll see a better social campaign next year aside from paid applications from ABC.
TV Industry Taps Twitter and Facebook for Viewers. True, but the TV industry is kinda late to the party. At this point, we’re almost headed to coat check…
