How To Track Social Media Traffic in Google Analytics
Great post on how to create custom segments in Google Analytics. I just went through the process and it was quick and easy.
If you use Google Analytics, you’ve undoubtedly seen a report like this:
The problem is, there’s no breakdown of “social media” in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and “see” this traffic…
