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FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]](http://24.media.tumblr.com/tumblr_leu3p9DSGv1qbqvibo1_r1_1280.png)
FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]
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