FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]
Kim Kardashian is dead, says new ad for Keep a Child Alive Enlarge picture “Kim Kardashian is dead” reads the caption of an add showing the reality star striking a very glamour pose in a coffin of all places. Fans needn’t despair: Kim is not really dead but she WILL quit social networks starting December 1 as part of the Digital Life Sacrifice campaign. An impressive number of celebrities have announced their desire to be part of the aforementioned campaign, which will see them cease all activity on all social networks (most notably Twitter and Facebook) for a good cause.
For more info on Lady Gaga, Alicia Keys, Justin Timberlake, and Usher all quitting social media, check out the Daily News.
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FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]](http://24.media.tumblr.com/tumblr_leu3p9DSGv1qbqvibo1_r1_1280.png)