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FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]](http://24.media.tumblr.com/tumblr_leu3p9DSGv1qbqvibo1_r1_1280.png)
FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]
Mashable put up a pretty interesting recap on the History of Blogs.
I was 17 when I got my first invite to LiveJournal in the summer of 2001. When it came out I was completely hooked. Here was a place to pour out all of my teen angst that no one knew about. Well, no one but a group of “internet friends” who were far away and read about my life online to offer up comments, suggestions on how to deal (much like the Mandy Moore classic).
I’m pretty sure if you lurk, you can find this embarrassing LiveJournal, that is a mixture of teen drama & bible college (which sounds like a good reality TV show in the making). It’s so embarrassing that it lives online, but I can’t bring myself to take it down. It’s as if it were an ancient relic.
I actually met two of my best friends to date, from LiveJournal. In part, it was one of the reasons I moved to California in 2005. Fast forward 2008, I joined tumblr and met a lot of really amazing people. I enjoyed LiveJournal for the community aspect, much like I enjoy Tumblr.
It’s funny to look at the history of blogs and see the short list of blogging platforms. I’m curious what will evolve. 10 years later from my first blog post on LiveJournal, I now work for an interactive agency where my job is to develop blogger outreach within a social media department.
In the past, “blogger outreach,” was basically a spam list, asking people to post irrelevant content to their blogs about a product in hopes to spread a wide reaching message. It was dirty and just as intrusive as telemarketing.
Now I feel that there is a slow, but positive shift with advertisers seeking to be fully transparent about their intentions. Platforms like tumblr encourage original content and community participation. If advertisers can see the value of developing long term partnerships with
bloggerscreative people, there is potential to create unobtrusive messaging and appealing content for consumers.
