![twoti:
FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]](http://www.tumblr.com/photo/1280/frakyeahsocialmedia/2798588271/1/tumblr_leu3p9DSGv1qbqvib)
FASHION: Estee Lauder & Liz Hurley in Twitter Trouble
The Office of Fair Trading has been cracking down on bloggers and Tweeters in order to ensure that each sponsored post or tweet is accounted for. Liz Hurley, the Estee Lauder spokeswoman for a whopping seventeen years now, is being investigated for her recent posts which endorse the brand sans the mandatory disclaimer. By law, all branded content must be accompanied by “this post sponsored by” or an #ad hashtag. The internet is serious business. (No word yet if Hurley’s tweets were under contract or simply because she loves the brand.)
[Vogue UK: http://bit.ly/fd2WVr]
Source: twoti
7 Notes/ Hide
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kennethto reblogged this from frakyeahsocialmedia and added:
I find the distinction unnecessary personally, most notable people only tweet about products or services in order to get...
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oneupweb reblogged this from frakyeahsocialmedia
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kelleykc liked this
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kinseyschofield reblogged this from frakyeahsocialmedia
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mhandy1 reblogged this from frakyeahsocialmedia and added:
This is a bigger issue in Eroupe than the US… but bloggers you muse be aware of the law!
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frakyeahsocialmedia reblogged this from twoti
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twoti posted this
