From Best (and worst) social media moments of the Oscars by Lost Remote.
“Twitter peaked just after the Oscars’ open with 10,000 tweets/minute, according to E! Online’s “Live from the Red Carpet” Twitter dashboard — 1.8 million overall. (We’ll wait for Twitter to issue the official count, like they did after the Super Bowl, which peaked at just over 4,000 tweets/second.) One gripe: the E! Online page, which was powered by MassRelevance, wouldn’t always load.”
It’s ironic that despite “The Social Network” being nominated this year and James Franco and Anne Hathaway’s continual, winking acknowledgment of their selection as hosts (“Thank you, James. You look very appealing to a younger demographic as well,” “Look it up on the Internet”), the Oscars itself did not actually integrate social media in any notable way. Much of the social effort was made solely by James Franco, who was so seemingly apathetic as a host onstage, that people may not have actively sought out his Twitter account. Hopefully we’ll see a better social campaign next year aside from paid applications from ABC.
TV Industry Taps Twitter and Facebook for Viewers. True, but the TV industry is kinda late to the party. At this point, we’re almost headed to coat check…
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Super Bowl Infographic: The Social Bowl
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Kanye West & Jay-Z’s “H.A.M.” A Marketing Spoil.
On Jan. 11, Facebook crashed, or at least according to Kanye West. Around midnight, West tweeted a screen shot of an error page suggesting the famed social network had exceeded it’s bandwidth following the release of “H.A.M.”
Rap veterans Kanye West and Jay-Z had released the first track off of their forthcoming album, Watch the Throne, on Facebook but to lukewarm reviews and even more lackluster buzz.
Kanye West x Jay-Z - HAM by uristocrat
Days before the release, West and Jay-Z announced on their Facebook fan pages that “H.A.M.” would be a midnight release via a page dedicated to their joint album.
And soon after, the blogosphere was pregnant with anticipation of the duet single from the rap titans.
Facebook users rushed the Root Music powered “BandPage” for the first taste of Watch the Throne and in the hours following the release, the album page had garnered over 32k fans and hundreds of comments. “H.A.M.” was all the digital hip-hop community could talk about in the small hours of Jan. 11 but the question still remains:
Why Facebook?
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Hopefully the folks at Kenneth Cole learned a BIG lesson today on the power of social media, aka: do not let your interns (or unaware executives) be the voice of your brand online.
Article in AdAge
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